The Wall Street Journal reported that several customers at Michael's arts & crafts stores had their bank accounts looted after using their debit cards at the retailer;British Petroleum made the headlines of just about every newspaper in the nation when an oil rig failed and oil spilled profusely into the Gulf of Mexico;on the daytime program called The View,one of the celebrity panelists commented on the mother that injected her 8-year-old daughter with Botox as "the dumbest A%$& momma I've ever seen!!" These unsolicited statements made in the media would be classified as:
A)sales promotion.
B)publicity.
C)advertising.
D)blogging.

Question

Quizplus · Accepted Answer

These statements are unsolicited and are made in the media, which is a form of publicity. They are not paid for by the companies involved or planned in advance, which is why they are not considered advertising. Sales promotion and blogging are not relevant to this situation.

The Wall Street Journal Reported That Several Customers at Michael's