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Yvonne Uses Her Customer Relationship Management (CRM)system to Predict When

Question 83

Multiple Choice

Yvonne uses her customer relationship management (CRM) system to predict when her business customers will need more of her company's packaging materials.When she thinks a customer should be ready to make another order,she contacts them.Yvonne is using CRM to encourage customers to engage in a(n)


A) new buy.
B) modified rebuy.
C) adapted buy.
D) straight rebuy.
E) generic buy.

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