Kim is the sales representative for a major textbook publisher.When she calls on the business faculty at General University,she also tries to meet with several students to get their feedback on textbooks.She passes this feedback to her managers to guide the development of the publisher's future textbooks.The students are the __________ in the buying center.

Question

Quizplus · Accepted Answer

The students are the "users" in the buying center because they are the ones who actually use the textbooks, and their feedback can influence the development of future textbooks.

Kim Is the Sales Representative for a Major Textbook Publisher