Most B2B buying situations can be categorized as new buys,modified rebuys,and

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The two most common B2B buying situations are new buys, where a customer is purchasing a product or service for the first time, and straight rebuys, where a customer is reordering a product or service they have already purchased. Modified rebuys are a hybrid of these two, where the customer has some familiarity with the product or service but is making some modifications to their purchase. Therefore, the best choice would be B: straight rebuys.

Most B2B Buying Situations Can Be Categorized as New Buys,modified