The customer whom Carlotta is calling on today has a(n)__________ buying center culture.This means that the decision process will involve reaching agreement among all members of the buying center.

Question

Quizplus · Accepted Answer

The word "consensus" means reaching agreement among all members of a group, and this best describes the buying center culture in which the decision process involves agreement among all members. Autocratic and consultative cultures involve decision-making power in the hands of one or a few individuals, while republican and democratic cultures are political models that don't necessarily apply to buying center cultures.

The Customer Whom Carlotta Is Calling on Today Has A(n)__________