Location-based software and applications can help bring special offers to customers right on their smartphones when they are in the process of making a purchase decision.This best represents which aspect of the 4E framework of social media marketing?

Question

Quizplus · Accepted Answer

Excite refers to the aspect of the 4E framework that focuses on generating excitement and curiosity among customers, which can be achieved through the use of location-based software and applications that offer special deals and promotions to customers.

Location-Based Software and Applications Can Help Bring Special Offers to Customers