That most people would prefer to buy meat that is 80 percent lean rather than meat that is 20 percent fat is an illustration of the

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This is an example of the framing effect, where the way information is presented (framed) affects decision-making or judgments. The same product is viewed differently based on whether it is presented in a positive (80 percent lean) or negative (20 percent fat) light, even though the two descriptions convey the same information.

That Most People Would Prefer to Buy Meat That Is