Behavioral economists suggest that the reason why many consumers tend to stick to one brand in things that they often buy, like food items, is people's tendency to have the

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The status quo bias explains why consumers tend to stick with their current preferences or the existing state of affairs, such as consistently choosing the same brand for purchases, due to the comfort and familiarity it provides, avoiding change or the effort required to evaluate alternatives.

Behavioral Economists Suggest That the Reason Why Many Consumers Tend