During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned in the global marketplace because they had the skills necessary to develop, promote, and market brand name consumer products.

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During the 1950s and 1960s, large U.S. firms such as Coca-Cola, IBM, and Ford were pioneers in globalizing their brands and products. They had the resources and experience necessary to develop and market consumer products on a global scale. Japanese electronics companies, low-cost Chinese manufacturers, European service companies, and Mideast oil producers did not have the same level of expertise or market position in the early stages of globalization.

During the Early Stages of Globalization, in the 1950s and 1960s