Question 1

After creating your Web site, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the site's content.

Accepted Answer

Continually gathering feedback from your target audience is essential to ensure the website remains relevant, effective, and aligned with user needs and preferences, as these can change over time.

Question 2

Which of the following are general Web site content elements?

Accepted Answer

The answer of Which of the following are general Web...

Question 3

Modified Multiple Choice Which of the following are part of the Web site development process?

Accepted Answer

The answer of Modified Multiple Choice Which of the following...

Question 4

A home page should be different from the underlying pages so that it stands out; connecting visually with other pages at the site is not important.

Accepted Answer

A home page should be visually connected to other pages to ensure a cohesive and consistent user experience across the website.

Question 5

Although a site has multiple primary goals, it might also have a secondary goal.

Accepted Answer

The answer of Although a site has multiple primary goals,...

Question 6

A user summary identifies potential Web site visitors by defining who they are and why they are likely to visit your site.

Accepted Answer

The answer of A user summary identifies potential Web site...

Question 7

Modified Multiple Choice Which of the following might be secondary goals for a B2C e-commerce site?

Accepted Answer

Secondary goals for a B2C e-commerce site can include promoting awareness of the company, establishing credibility, and educating visitors, as these can support the primary goal of sales by building trust and informing potential customers. Driving visitors to competitors' sites would not be a goal.

Question 8

Visitors always enter a Web site from its home page.

Accepted Answer

Visitors can enter a website from any page, not just the home page, especially if they arrive via search engines or direct links to specific content.

Question 9

A Web site's home page should contain elements that draw the visitor in and encourage further exploration.

Accepted Answer

A well-designed home page with engaging elements can capture visitors' interest and motivate them to explore more of the website's content.

Question 10

You should refer to your site's goals and objectives constantly as you complete its design plan.

Accepted Answer

Referring to the site's goals and objectives ensures that the design aligns with the intended purpose and meets the needs of the target audience.

Question 11

Creating a successful Web site requires a significant investment in time and other resources, thus requiring careful planning to maximize the effectiveness of these resources.

Accepted Answer

Creating a successful website involves strategic planning, design, development, content creation, and marketing efforts, all of which require time and resources to ensure the site meets its goals and serves its target audience effectively.

Question 12

The answer to the Who? question should be evident throughout a Web site through use of corporate logos, a contact link, and copyright notices.

Accepted Answer

These elements help identify the organization or individual responsible for the website, providing transparency and accountability.

Question 13

A Web site always has one target audience.

Accepted Answer

A website can have multiple target audiences, each with different needs and interests.

Question 14

A formal, written list of content elements summarizes your site's goals and objectives.

Accepted Answer

A formal, written list of content elements typically outlines the specific components or topics to be included on a site, not the site's goals and objectives. Goals and objectives are usually documented separately in a strategic plan or project brief.

Question 15

Modified Multiple Choice Which of the following characteristics define who your site visitors are?

Accepted Answer

The answer of Modified Multiple Choice Which of the following...

Question 16

Modified Multiple Choice Which of the following characteristics explain why visitors might want to access your site?

Accepted Answer

The answer of Modified Multiple Choice Which of the following...

Question 17

Because site visitors might follow links from other sites or use search tools to locate specific pages at your site, it is critical that all pages at your site contain elements that maintain unity and visual identity.

Accepted Answer

Maintaining unity and visual identity across all pages ensures a consistent user experience and reinforces brand recognition, regardless of how visitors arrive at the site.

Question 18

The second step in developing your Web site design plan is to identify the site's target audience.

Accepted Answer

Identifying the target audience is crucial early in the web design process to ensure the site meets the needs and preferences of its intended users.

Question 19

To create a successful Web site, assess your target audience's wants, needs, and expectations and then design your site to satisfy them.

Accepted Answer

Understanding and catering to the target audience's preferences is crucial for creating a website that meets their needs and expectations, leading to a successful user experience.

Question 20

Evaluating how well the actualized site objectives accomplish stated goals before publishing the Web site is a waste of time; you should wait until the site is published and you start getting feedback from visitors.

Accepted Answer

Evaluating site objectives before publishing helps identify and fix issues early, ensuring the site meets its goals and provides a better user experience from the start.

Quiz 3: Planning a Successful Web Site: Part 1

After creating your Web site, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the site's content.

Which of the following are general Web site content elements?

Modified Multiple Choice Which of the following are part of the Web site development process?

A home page should be different from the underlying pages so that it stands out; connecting visually with other pages at the site is not important.

Although a site has multiple primary goals, it might also have a secondary goal.

A user summary identifies potential Web site visitors by defining who they are and why they are likely to visit your site.

Modified Multiple Choice Which of the following might be secondary goals for a B2C e-commerce site?

Visitors always enter a Web site from its home page.

A Web site's home page should contain elements that draw the visitor in and encourage further exploration.

You should refer to your site's goals and objectives constantly as you complete its design plan.

Creating a successful Web site requires a significant investment in time and other resources, thus requiring careful planning to maximize the effectiveness of these resources.

The answer to the Who? question should be evident throughout a Web site through use of corporate logos, a contact link, and copyright notices.

A Web site always has one target audience.

A formal, written list of content elements summarizes your site's goals and objectives.

Modified Multiple Choice Which of the following characteristics define who your site visitors are?

Modified Multiple Choice Which of the following characteristics explain why visitors might want to access your site?

Because site visitors might follow links from other sites or use search tools to locate specific pages at your site, it is critical that all pages at your site contain elements that maintain unity and visual identity.

The second step in developing your Web site design plan is to identify the site's target audience.

To create a successful Web site, assess your target audience's wants, needs, and expectations and then design your site to satisfy them.

Evaluating how well the actualized site objectives accomplish stated goals before publishing the Web site is a waste of time; you should wait until the site is published and you start getting feedback from visitors.