The theory that explains attitude change in terms of a need to maintain consistency in our thoughts and actions is the __________ theory.

Question

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The cognitive dissonance theory, proposed by Leon Festinger, explains how individuals strive to maintain consistency between their beliefs, attitudes, and behaviors. When inconsistencies occur, it leads to discomfort known as cognitive dissonance, prompting individuals to change their attitudes or behaviors to restore balance.

The Theory That Explains Attitude Change in Terms of a Need