We tend to emphasize positive aspects of what we choose, while downgrading other alternatives in order to minimize

Question

Quizplus · Accepted Answer

This behavior is a mechanism to reduce cognitive dissonance, which is the discomfort experienced when holding two or more conflicting cognitions (e.g., beliefs, attitudes, or behaviors). By emphasizing the positive aspects of our choices and downgrading alternatives, we aim to align our perceptions and beliefs with our actions, thereby reducing the dissonance.

We Tend to Emphasize Positive Aspects of What We Choose