A living guide to how the company plans to build customer relationships over its life in order to fulfill the mission statement in the business plan is a ____.
A)guerrilla plan
B)marketing schedule
C)public relations forum
D)marketing plan
E)public relations plan

Question

A living guide to how the company plans to build customer relationships over its life in order to fulfill the mission statement in the business plan is a ____. ​
A)guerrilla plan
B)marketing schedule
C)public relations forum
D)marketing plan
E)public relations plan

Quizplus · Accepted Answer

A marketing plan outlines a company's strategy for promoting its products or services, including how it intends to build customer relationships in alignment with its mission statement. This plan encompasses various aspects such as market research, target audience identification, marketing objectives, strategies, and tactics, making it a comprehensive guide for achieving the company's goals.

A Living Guide to How the Company Plans to Build