____ is a set of decisions about a product's position in the marketplace.
A)The marketing plan
B)A marketing tactic
C)Brand strategy
D)Brand building
E)Brand equity

Question

Quizplus · Accepted Answer

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable. It involves decisions on brand positioning, identity, and messaging to create a unique space in the market.

____ Is a Set of Decisions About a Product's Position