Startups that find themselves trying to compete for value with large, established firms that have strong negotiating power often focus on the acquisition of intellectual property and know-how that they can control and develop to where it is attractive to one of the dominant firms.

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Startups often focus on acquiring intellectual property and know-how to develop unique offerings or technologies that are attractive to larger firms. This strategy can provide a competitive edge and make them appealing targets for acquisition or partnership, especially when competing directly with established firms is challenging due to the latter's strong negotiating power and market dominance.

Startups That Find Themselves Trying to Compete for Value with Large