_____ a market is dividing it into meaningful and measurable parts based on needs, buyer behaviors, and demographics.
A) Expanding
B) Segmenting
C) Analyzing
D) Dividing
E) Portioning

Question

Quizplus · Accepted Answer

Segmenting a market involves dividing it into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

_____ a Market Is Dividing It into Meaningful and Measurable