In figuring _____, entrepreneurs must convert time to dollars and consider the opportunity cost.
A) customer acquisition costs
B) revenue for direct sales
C) revenue per salesperson
D) lifetime value per customer
E) customer retention costs

Question

Quizplus · Accepted Answer

Customer acquisition costs are the costs associated with acquiring new customers. These costs can include marketing, advertising, sales, and customer service. Entrepreneurs must convert time to dollars and consider the opportunity cost when figuring customer acquisition costs.

In Figuring _____, Entrepreneurs Must Convert Time to Dollars and Consider