_____ are the group of customers who tend to purchase a product only if they absolutely have to.
A) Early adopters
B) The early majority
C) The late majority
D) Laggards
E) Innovators

Question

_____ are the group of customers who tend to purchase a product only if they absolutely have to.
A) Early adopters
B) The  early majority
C) The late majority
D) Laggards
E) Innovators

Quizplus · Accepted Answer

Laggards are the group of customers who are typically the last to purchase a product, often only doing so out of necessity or when it has become mainstream and widely accepted. They are generally resistant to change and skeptical of new innovations, preferring to stick with what they know until they have no other choice.

_____ Are the Group of Customers Who Tend to Purchase a Product