According to Michael Porter, which strategy can be followed by an organization to successfully compete in the marketplace?
A)Groupthink
B)Brainstorming
C)Simulation
D)Focus

Question

Quizplus · Accepted Answer

Michael Porter identifies three generic strategies for achieving competitive advantage in the marketplace: cost leadership, differentiation, and focus. The focus strategy involves concentrating on a narrow segment and within that segment attempting to achieve either a cost advantage or differentiation. The other options listed are not recognized as competitive strategies in Porter's framework.

According to Michael Porter, Which Strategy Can Be Followed by an Organization