In the context of using information technologies for a competitive advantage, a top-line strategy focuses on:
A)helping different market segments achieve technological advancement.
B)improving efficiency by reducing overall costs.
C)refining operations by using latest technologies.
D)increasing revenue by selling existing products to new customers.

Question

Quizplus · Accepted Answer

A top-line strategy aims at increasing a company's revenue. Selling existing products to new customers is a direct method to increase sales and revenue, fitting the definition of a top-line growth strategy.

In the Context of Using Information Technologies for a Competitive