Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?
A)An integrated marketing communication system
B)A supply chain management system
C)A customer relationship management system
D)An enterprise resource planning system

Question

Quizplus · Accepted Answer

A customer relationship management (CRM) system is designed to manage a company's interactions with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. CRM systems can also use customer contact information for targeted marketing efforts, making them the correct choice for the described goals.

Which of the Following Systems' Goal Is to Improve Services