According to the elaboration likelihood model, TV advertisements for Tylenol that use an attractive famous actor who portrays a doctor in a television series to promote the product are using
A)a peripheral route.
B)a central route.
C)fear appeal.
D)the foot-in-the-door technique.

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that when persuasion occurs through superficial cues, such as the attractiveness or celebrity status of the presenter, rather than through the strength of the arguments, it is using the peripheral route to persuasion. In this case, using a famous actor who portrays a doctor to promote Tylenol is an example of leveraging the peripheral route, as it relies on the actor's attractiveness and authority as a "doctor" on TV, rather than on detailed information about the product itself.

According to the Elaboration Likelihood Model, TV Advertisements for Tylenol