According to the elaboration likelihood model of attitude change, when people ponder the content and logic of persuasive messages, it is referred to as the _____ route.
A)objective
B)subjective
C)central
D)peripheral

Question

Quizplus · Accepted Answer

The central route of the elaboration likelihood model involves deep, thoughtful consideration of the arguments and content of a persuasive message, focusing on its logic and merits.

According to the Elaboration Likelihood Model of Attitude Change, When