During a sales presentation on his company's new range of laptops and their specifications, Daniel was interrupted by a few members of the audience who informed him that they were unable understand the marketing and technical jargons used in the presentation. Daniel altered his message accordingly and adjusted the presentation so that everyone could understand his message. In this scenario, Daniel most likely used _____.
A) adaptive selling
B) mental states selling
C) stimulus response selling
D) consultative selling
E) the formula approach to selling

Question

Quizplus · Accepted Answer

Adaptive selling involves adjusting the sales approach based on the situation and the audience's needs. Daniel changed his presentation style to ensure his audience could understand, demonstrating adaptive selling.

During a Sales Presentation on His Company's New Range of Laptops