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Milton Is the Sales Manager of a Cosmetics Company That

Question 56

Multiple Choice

Milton is the sales manager of a cosmetics company that offers a wide range of face creams, lipsticks, and eye makeup. Some of the company's products are sold to wholesalers and distributors, while others are sold directly to individual buyers. Milton decides to divide the company's vast customer base into distinct segments so that the company's salespeople can target each segment more effectively. To carry out this process, it is necessary for Milton to possess sound _____.


A) product knowledge
B) inventory knowledge
C) competitor knowledge
D) promotion knowledge
E) market knowledge

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