Larger companies typically break their customers into distinct markets. Which of the following statements is true of this sales strategy?
A) It involves following a common marketing strategy for all customers.
B) It results in an overall decrease in customer satisfaction.
C) It creates more gaps between a salesperson and his customer base.
D) It allows a salesperson to become an expert in a line of business.
E) It lets a company maintain better inventory control.
Correct Answer:
Verified
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