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Leocra, a Clothing Brand, Extensively Uses Online Communication Platforms to Market

Question 28

Multiple Choice

Leocra, a clothing brand, extensively uses online communication platforms to market its products. The company engages with its target market using these platforms and regularly posts online surveys to better understand buying behavior. In this scenario, which of the following prospecting methods does Leocra use?


A) Social selling
B) Transactional marketing
C) Hard selling
D) Guerilla marketing
E) Cold calling

Correct Answer:

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