Ramona, a salesperson, works for a small firm that manufactures fruit preserves. Her job is to target a particular locality every day and visit its residents' houses to promote and sell her products. She often has no information about them and visits them unannounced. In this scenario, Ramona is using _____ as a prospecting method.

Question

Quizplus · Accepted Answer

Cold calling is the practice of approaching potential customers without any prior contact or appointment, which matches the description of Ramona's activities.

Ramona, a Salesperson, Works for a Small Firm That Manufactures