Salespeople need to spend time prospecting on a regular basis because there is typically a considerable time lag between the commencement of prospecting and the conversion of prospects to customer status.

Question

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Prospecting is a critical activity for salespeople because it takes time to identify, engage, and nurture prospects before they become customers. This process involves building relationships and trust, which cannot happen overnight, hence the need for regular and consistent prospecting efforts.

Salespeople Need to Spend Time Prospecting on a Regular Basis