A Sales Proposal Is Likely to Be Considered as Effective

A sales proposal is likely to be considered as effective when it:

A) requires interpretation by the customer due to usage of the seller's company jargon.
B) has a logical flow that a customer can easily follow.
C) is written in a flat and technical manner.
D) uses the same template for all customers.
E) appropriately assumes what is important to a buyer, without asking the buyer.