Salespeople demonstrate a customer orientation by:
A) assuming customer needs without customer assessment.
B) showing sensitivity to customer needs and opinions.
C) conducting a superficial customer assessment.
D) focusing on testimonials and endorsements in a sales agreement.
E) asking for customer commitment before conducting a sales presentation.

Question

Quizplus · Accepted Answer

Showing sensitivity to customer needs and opinions is a key aspect of demonstrating a customer orientation. This involves actively listening to the customer, understanding their needs, and responding appropriately, rather than making assumptions or pushing for a sale without proper assessment.

Salespeople Demonstrate a Customer Orientation By