The salespeople of Micano Inc., a construction company, study their customers to determine what they want and what is important to them. This helps them plan and customize their offering for each customer. The given scenario best exemplifies _____.

Question

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The scenario exemplifies a service strategy, where the salespeople of Micano Inc. focus on understanding their customers' needs and preferences to tailor their offerings accordingly. This approach is aimed at improving customer satisfaction and building long-term relationships.

The Salespeople of Micano Inc