Your cousin asks you to pledge $5.00 for a school charity one year. The next year, she asks you to pledge $20.00. And the following year, she asks you to pledge $50.00. Even though you would have never agreed to pledge $50.00 the first year, her "gradual buildup approach" is successful. In social psychology, this approach to persuasion is known as the ____.

Question

Quizplus · Accepted Answer

The "gradual buildup approach" described is known as the foot-in-the-door technique in social psychology. This technique involves getting a person to agree to a small request first, which increases the likelihood of them agreeing to a larger request later.

Your Cousin Asks You to Pledge $5