People are more likely to buy cupcakes when they are described as "half-cakes, priced at a bargain," as opposed to when they are simply described as "cupcakes." This is an example of people being influenced via the ____.

Question

Quizplus · Accepted Answer

The disrupt-then-reframe technique involves disrupting a person's typical thought process and then reframing the offer in a more appealing way, as seen in describing cupcakes as "half-cakes, priced at a bargain."

People Are More Likely to Buy Cupcakes When They Are