Pioneer Inc., a detergent company, launched a new laundry detergent and began to run an ad featuring a squeaky-voiced man several times a day to boost sales. However, the ad appeared to annoy viewers so much that they preferred to buy other brands of laundry detergent. In this scenario, it is most likely that viewers were experiencing _____.

Question

Quizplus · Accepted Answer

Viewers were likely experiencing advertisement wear-out, which occurs when an ad is shown too frequently, causing annoyance and reducing its effectiveness.