Phil Kunz, a sociology professor, once performed a study in which he sent 578 Christmas cards to a sample of complete strangers living in Chicago, Illinois. He received a total of 117 cards in return as well as several phone calls-despite the fact that he did not know any of these people. Kunz's findings provide good evidence of ____.
A)reciprocity
B)the rule of law
C)audience inhibition
D)cooperation

Question

Quizplus · Accepted Answer

Phil Kunz's study demonstrates reciprocity, which is the social norm of responding to a positive action with another positive action, in this case, receiving Christmas cards from a stranger and responding by sending one back or making a phone call.

Phil Kunz, a Sociology Professor, Once Performed a Study in Which