The process by which a person thinks hard and carefully about a communication and is influenced by the strength of its arguments is called

Question

Quizplus · Accepted Answer

The central route to persuasion involves a person being persuaded by the content of the message itself, through a process of thoughtful consideration of the arguments and evidence presented. This contrasts with the peripheral route, where persuasion occurs through superficial cues rather than the strength of the arguments.

The Process by Which a Person Thinks Hard and Carefully