Which of the following is true in William McGuire's analysis of the phenomenon of persuasion?
A) People who are less smart or low in self-esteem are less willing to accept the message as they may have trouble learning its contents.
B) People who are more smart or high in self-esteem are more willing to accept the message, but they may have trouble learning its contents.
C) People who are smart or high in self-esteem are better able to learn a message but are less likely to accept its call for a change in attitude.
D) People who are smart or high in self-esteem are better able to learn a message and are more likely to accept its call for a change in attitude.
Correct Answer:
Verified
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