As personal involvement regarding an issue increases, the _____________ becomes a more important determinant of persuasion.

Question

Quizplus · Accepted Answer

When personal involvement in an issue is high, individuals are more likely to be persuaded by the quality of the arguments presented rather than peripheral cues such as the credibility or attractiveness of the speaker, or the length of the arguments. This is because they are more motivated to process the information carefully and thoughtfully.

As Personal Involvement Regarding an Issue Increases, the _____________ Becomes