A trust-establishing trick in which the source appears to tell a buddy about a new product that works is an example of

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Overheard communication is a technique used in marketing and persuasion where a message is presented as if it were unintentionally overheard, creating an impression of authenticity and trustworthiness. This approach makes the audience feel like they are getting insider information, which can increase the perceived credibility of the message.

A Trust-Establishing Trick in Which the Source Appears to Tell