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James Has Just Purchased a Stock for $50 a Share

Question 127

Multiple Choice

James has just purchased a stock for $50 a share, and in the first two days it rises to $60 a share. James decides that this 20% gain in 48 hours is a nice little windfall, and sells the stocks at that price. The fact that it next goes up to $80 a share in the following month leaves James wondering why he sold. This tendency to sell a stock too quickly after its value has increased is called the ____ effect.


A) endowment
B) disposition
C) Escalation
D) sunk cost

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