Mohammed loved watching television until last summer when his favorite shows went off the air. During the summer, though he still watched television, he found reading to be much more interesting than before. Mohammed's behavior illustrates a(n) _____.
A) anticipatory contrast effect
B) negative contrast effect
C) positive contrast effect
D) additive contrast effect

Question

Quizplus · Accepted Answer

Mohammed's increased interest in reading after his favorite television shows went off the air demonstrates a positive contrast effect, where the removal of a preferred activity (watching favorite TV shows) makes an alternative activity (reading) more appealing than it was previously.

Mohammed Loved Watching Television Until Last Summer When His Favorite