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According to the Elaboration Likelihood Model, When Elaboration Likelihood Is

Question 46

Multiple Choice

According to the elaboration likelihood model, when elaboration likelihood is low, people


A) use a peripheral route of processing information.
B) use a central route of processing information.
C) ignore persuasive messages.
D) focus on aspects of the persuasive message that are consistent with prior beliefs.
E) focus on the content of the message.

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