In persuasive messages, the careful evaluation of the content of a message is accomplished via which route of processing?

Question

Quizplus · Accepted Answer

The central route to processing in the context of the Elaboration Likelihood Model (ELM) involves careful and thoughtful consideration of the true merits of the information presented in a persuasive message. This route is contrasted with the peripheral route, which involves less scrutiny and is influenced more by superficial cues.

In Persuasive Messages, the Careful Evaluation of the Content of a Message