A manufacturer of acrylic and latex gloves sells to medical laboratories, to factories where employees handle chemicals, to companies that manufacture micro-tech equipment, and to cleaning services. Because it is organized to better satisfy the needs of each of its four target markets, the manufacturer uses ____ departmentalization.

Question

Quizplus · Accepted Answer

The manufacturer is organized to satisfy the needs of different target markets, which indicates customer departmentalization.

A Manufacturer of Acrylic and Latex Gloves Sells to Medical