Informational social influence helps produce private acceptance, while normative social influence may elicit mere public compliance.

Question

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Informational social influence refers to when people look to others for guidance on how to behave or think, particularly when the situation is ambiguous or uncertain. When people conform to this influence, it is because they believe the information or perspective presented by others is correct or accurate. This leads to private acceptance, or a genuine change in belief or attitude.

On the other hand, normative social influence is when people conform to the expectations or norms of a group in order to fit in or be accepted. This can result in mere public compliance, where people go along with the group even if they do not necessarily agree with what they are doing or saying.

Informational Social Influence Helps Produce Private Acceptance, While Normative Social