People are more likely to buy cupcakes when they are described as "halfcakes, priced at a bargain price," as opposed to when they are simply described as "cupcakes." This is an example of people being influenced via the ____.

Question

Quizplus · Accepted Answer

The disrupt-then-reframe technique involves disrupting a person's typical thought process and then reframing the offer in a more appealing way. By calling cupcakes "halfcakes" and emphasizing a bargain, it disrupts the usual perception and reframes the product as more attractive.

People Are More Likely to Buy Cupcakes When They Are