Social psychologists who talk about a persuasive communicator as having "expertise" are referring to ____.

Question

Quizplus · Accepted Answer

When social psychologists refer to a persuasive communicator as having "expertise," they are measuring how much the source knows on the topic. It indicates that the source is knowledgeable in the relevant field, which makes the audience more likely to believe and be persuaded by the message presented.

Social Psychologists Who Talk About a Persuasive Communicator as Having