The tendency to be persuaded by others who are similar to us, or who are physically attractive, illustrates the importance of ____.

Name: The tendency to be persuaded by others who are similar to us, or who are physically attractive, illustrates the importance of ____.
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Question

Quizplus · Accepted Answer

The tendency to be persuaded by those who are similar to us or physically attractive is an example of source likeability, which refers to the extent to which we like and are attracted to the source of the message.

The Tendency to Be Persuaded by Others Who Are Similar