Despite a record number of cars being stolen in Newark, NJ, in 2000, Newark's auto theft rate was really lower than that of Miami, Denver, and Chicago. What is unit of analysis used in this example?
A) group
B) organization
C) individual
D) social artifacts

Question

Quizplus · Accepted Answer

The unit of analysis refers to the major entity that is being analyzed in a study. In this example, the focus is on comparing the auto theft rates among different cities (Newark, Miami, Denver, and Chicago), which are considered as groups. Therefore, the correct unit of analysis is "group".

Despite a Record Number of Cars Being Stolen in Newark